Welcome to AMB Countrywear, your destination for quality outdoor clothing
We're passionate about supplying outdoor clothing and accessories that are designed to perform in the toughest conditions. From hunting and shooting to fishing and country pursuits, every product is chosen for its quality, durability and dependable performance, so you can spend more time enjoying the outdoors and less time worrying about your kit!
Discover elevated design
Third-generation family business since 1970 with the grandparents making stocks and racing silks on their kitchen table. The small manufacturing business grew to be one of the early pioneers of body protection in equestrian sport. The following 50 years and 3 generations has seen the heritage of British manufacturing established and equestrian safety and performance continue.
Artistry in action
From a legacy of innovation and with decades of experience, Deerhunter is a functional clothing brand designed for people who never compromise when it comes to quality and their performance. With innovation that drives functionality, Deerhunter clothing is made for the hunt you’re on.
Uncompromising standards
For whatever kind of hunting – driven shooting, wildfowling, deer stalking, rough shooting, pigeon shooting – whatever the weather – hot, cold, dry, wet – you will find what you are looking for in our collection. Covering all eventualities, our products are innovative, attractive, practical and hard-wearing.
Made to last
For over 30 years we have known how to make durable riding gear. We know sustainability pays off and our philosophy is to integrate sustainability throughout our business. We want to offer you affordable riding gear with quality, our
products are produced with respect and care for people and the environment.
